So you think you might want to start a K-Beauty blog, because you're passionate about the products, you've learned so much during your personal journey, and you want to connect with others like you; and you should. Those are all great reasons to start a blog in our little Asian beauty product niche, and there are such a staggering number of products (even if you were to stick to just K-Beauty) that there's an endless supply of new products to review and discuss.
Maybe you imagine yourself drinking tea in a bright but cozy corner of your home, feverishly writing about how much you loved (or hated) a largely unknown product, so that other enthusiasts can benefit from your experience.
The truth is, writing posts claims only a small percentage of blogging time. The vast majority of the time required to run a blog is filled with behind-the-scenes tasks, and this has lead to the burn out of many a developing blogger.
Earlier this year, fellow The Snailcast podcaster Tracy of Fanserviced-b wrote a no-holds-barred daily breakdown of A Week in the Life of a Beauty Influencer, which made me exhausted in empathy just to read it. This post is about what pitfalls I've encountered in the last 5 years, and my advice to new bloggers on how to dodge them.
Why am I writing this post? Since we're talking about behind-the-scenes transparency here, it's because: 1. I've been tinkering with this post in my drafts for months, 2. I was inspired to write it by Tracy's post, 3. I am working on several product reviews that are still in the testing phase, 4. I have a product I want to drag back to hell but I don't want back-to-back negative reviews, and 5. because I see a lot of new bloggers falling into avoidable hazards out of inexperience.
I'm learning constantly thanks to the kindness of others, and I want to pay it forward.
Maybe you imagine yourself drinking tea in a bright but cozy corner of your home, feverishly writing about how much you loved (or hated) a largely unknown product, so that other enthusiasts can benefit from your experience.
The truth is, writing posts claims only a small percentage of blogging time. The vast majority of the time required to run a blog is filled with behind-the-scenes tasks, and this has lead to the burn out of many a developing blogger.
Earlier this year, fellow The Snailcast podcaster Tracy of Fanserviced-b wrote a no-holds-barred daily breakdown of A Week in the Life of a Beauty Influencer, which made me exhausted in empathy just to read it. This post is about what pitfalls I've encountered in the last 5 years, and my advice to new bloggers on how to dodge them.
In this post:
- Originality: find your voice
- Sustainability: feast and famine
- Ethics: shops, brands, and monetization
- Upkeep: photography, webhosting, and social media
Why am I writing this post? Since we're talking about behind-the-scenes transparency here, it's because: 1. I've been tinkering with this post in my drafts for months, 2. I was inspired to write it by Tracy's post, 3. I am working on several product reviews that are still in the testing phase, 4. I have a product I want to drag back to hell but I don't want back-to-back negative reviews, and 5. because I see a lot of new bloggers falling into avoidable hazards out of inexperience.
I'm learning constantly thanks to the kindness of others, and I want to pay it forward.






